“The pandemic changed everything for the marketers, what all we imagined at the beginning of the year seemed to take a different direction altogether. The expectations of the marketers in terms of formulating the strategies for the businesses saw a shift by the end of the year. From being a tough call to survive to...

“The greatest change in corporate culture – and the way business is being conducted – may be the accelerated growth of relationships based… on partnership.” – Peter Drucker Every entrepreneur likes to run their business as a one-man show rather than joining hands with any other person or business. Who doesn’t like to be the...